Running an e-commerce business is tough, with fierce competition for customer attention. You know that search engine visibility is crucial to driving traffic and sales, but achieving it can be a daunting task. In this article, we’ll explore the benefits of partnering with an e-commerce SEO company that can help you improve your search visibility, attract better-converting customers, and achieve sustainable growth.
Researching keywords for your e-commerce website
Effective keyword research for e-commerce websites requires a scalable approach that can be applied to both product detail pages (PDPs) and product listing pages (PLPs). Our SEO services for online shops include specialized keyword research to optimize your e-commerce platform at the template level.
Improve your online sales through technical SEO optimization
A website’s technical issues and architecture can significantly affect organic e-commerce traffic by inhibiting Google’s indexing. Our SEO audit services reveal hidden barriers that may prevent potential customers from finding your website, thereby improving your online sales.
Crafting your SEO Content for e-commerce Platforms
Creating helpful content can attract searchers who are curious about your products and also help to build your topical authority, leading to better visibility on search engine results pages (SERPs).
Link building for your e-commerce store
As product pages seldom attract backlinks, our SEO campaigns focus on combining information-rich content with link-building services. By pairing strategic content with links, we showcase your expertise and increase your page ranking.
Why Search Engine Visibility is Essential for Ecommerce Businesses:
Customers begin their buying journey with search engines, with 88% of them searching for product information online, according to the Ecommerce Foundation’s United States Ecommerce Country Report. If your e-commerce website doesn’t appear in search results, you risk losing potential customers to competitors who have invested in optimizing their category pages for search engines.
The limitations of paid advertising:
You can also use paid advertising to drive traffic to your website. However, it is not a strategy to rely on. Ad blockers and ad blindness reduce the return on investment on your advertising spend. Additionally, once you stop paying for ads, they stop driving traffic to your site.
The advantages of e-commerce SEO
Unlike paid advertising, e-commerce SEO is a long-term strategy that compounds over time. It requires an upfront investment, but it can bring in better-converting customers and help your business achieve sustainable growth.
Common barriers to e-commerce search visibility
Technical SEO issues can impact your website’s search visibility, regardless of the e-commerce platform you use. Faceted navigation can generate “index bloat,” making it difficult for search engines to find and index your relevant pages. Without correctly implemented structured data, your product pages won’t stand out in competitive, commercial-intent search results.
The Importance of Internal Link Architecture for E-commerce Websites
Internal linking is an essential aspect of Ecommerce SEO. Large Ecommerce websites can experience crawling issues without a sound internal linking strategy. This can break the flow of link equity, which is a critical ranking factor.
The benefits of working with an E-commerce SEO Company
What sets us apart from other e-commerce SEO companies is our emphasis on strategy. While many providers offer a list of haphazard tactics that won’t advance your goals, we employ a unique methodology that concentrates efforts on building topical authority and search visibility for your business.
Your year-long e-commerce SEO strategy begins with goal-setting and an aggressive audit and keyword research schedule. Every subsequent SEO activity, from backlinking strategies to product page optimization, is systematically aligned with a focused set of keywords that support your objectives.
By delving deeply into your needs and developing a customized e-commerce SEO strategy that aligns with your goals, we ensure that all campaign resources are aimed at achieving specific results.
Sample SEO Company Services Calendar – 12-Month Campaign Although each customer’s SEO campaign is tailored to their unique requirements, each adheres to the general schedule outlined below.
First quarter:
- Establish strategic goals
- Conduct keyword research
- Perform technical site audits
- Analyze the backlinks
- Optimize robots.txt
Second quarter:
- Develop SEO content to build topical authority
- Implement link-building strategies
- Analyze Core Web Vitals
- Optimize on-page content
- Conduct ongoing site audits
Third quarter:
- Optimize the site architecture
- Continue link building
- Optimize content
- Analyze conversion rates
- Recommend featured snippets
Fourth quarter:
- Conduct a renewed competitive analysis
- Provide EAT recommendations
- Continue link building and content building with relevant keywords
- Monitor site performance
- Conduct ROI analysis and annual goal assessment
Getting the most out of your ecommerce SEO campaign
Our year-long e-commerce SEO strategy is tailored to your specific needs and follows a general rhythm that includes strategic goal setting, keyword research, technical site audits, backlink analysis, SEO content to build topical authority, link building, Core Web Vital analysis, on-page optimization, site architecture optimization, conversion rate analysis, and ongoing site monitoring. By mapping a custom e-commerce SEO strategy to your goals, we guarantee that your campaign resources are all directed toward generating a specific result.